Furniture factory - logo
(Tovarna nabytku)
About the project
Tovarna nabytku (Furniture factory in english) is a child project of "Technovo" going the extra mile from their usual style and thus needing a new brand to promote new concepts. The main focus is on combination of wooden desk on top of metal frame, but with added funky attitude of resin accents.
Target audience
We brainstormed a lot about personas of possible clients. Furniture factory was focusing more on high end clients who needed to furnish their design offices or custom designed villas. While Technovo did create previously very high end furniture, it was created in order to fit to most of traditional spaces (minimalistic design of light wood and black metal). Furniture factory was supposed to have it's own personality and funkiness to it, while clearly demonstrating a solid work worth the buck.
