- CLIENT: Aktin/VILGAIN

When you're creating visuals for fast-paced weekly campaigns, you can't get too attached to your own ideas.

I worked as a part-time external graphic designer for Vilgain throughout 2024/2025. A new campaign every week - new pace, new concept - often in three creative variations. The outputs went across web, newsletters, outdoor, and print. The styles varied, but the execution was always precise.

9

months of hands-on experience with one of the leading brands in the Czech market

80+

created PPC key-visuals and many more concepts

7

Europan markets, where the creatives were displayed

Probably the biggest realised campaign was Black Friday with the theme Real/Fake concept. We produced many concept during the 3 week pre-phase and while the final concept was not originally my idea, I was implementing it into a wide range of over 600 visuals during 3 consecutive weeks of Black Friday campaign.

Besides a large number of assets for social media campaigns and web banners, I produced print materials, coupons or short-style animations.

What made it all click? A top-tier team: designers, art directors, and other creatives. My role? To shape visuals that sell. Set the composition, align the typography, cut the noise. And most importantly—build my own internal feedback loop. Thanks to that, every idea I touch now gets pushed through a filter and elevated to the next level.