- CLIENT: TATAMY BJJ PRODUCTON

How do you sell out an arena and turn a tournament into an unforgettable brand?

One of the biggest challenges for sports event organizers is capturing attention—not just from participants, but from spectators too. It’s not enough to simply announce the date. You need to create a visual and atmosphere so powerful that people say, 'I can’t miss this.'

9

successfully executed tournaments under the TATAMY banner

400

Sold out spots in last gala tournament and more than 800 participants in open tournament

145%

year-over-year growth of open-tournament in number of participants

BEATDOWN is basically a sub-brand of TATAMY. Instead of an open grappling tournament, it follows a gala format, where there are matched bouts during the night. Event is for both live audience and proffesionaly streamed online.

JAKUB FARAR

COFOUNDER OF TATAMY PRODUCTION

One of the biggest challenges in tournament design is quickly adapting the main visuals across a wide range of formats. To ensure smooth collaboration, clear feedback, and reusable component

One of the biggest challenges in tournament design is quickly adapting the main visuals across a wide range of formats. To ensure smooth collaboration, clear feedback, and reusable component