About
CIMEX is a large investment company with real estate assets both in Czech republic and overseas.
Challenge
The introductory PowerPoint deck, that company was using so far was aimed mostly at their partners and clients within Czech Republic. With a lot of negotiations being done with possible investors from US, they wanted to create a modern and minimalistic look for their introductory business deck. The main issue was a huge and overwhelming amount of text and information on each slide. That created the urge to rather skip the entire slide and not read it at all.
Solution
We followed a rule of "one main piece of information per slide" where possible and redesigned the deck, so it does not feel so overwhelming. For different clients, you can freely take out parts of presentation in order to manage the number of slides you want to present.
At least 3 different "levels" of information were created plus couple of "separation slides" to give a break when reading the dense content. We used BIG and BOLD type, easy to read and shouting the most important piece of information into the world. The text is often overflowing to the sides of slides, creating a more dynamic compisitions and feeling of barely contained size.
